Superdry is set to enter the kidswear market from Autumn/Winter 2019, with a collection of clothing and accessories for six to 12-year-olds. The collection will include 200 different items for boys and girls, including T-shirts, jackets, sweats, polos, leggings and joggers.

“We believe there is a huge opportunity for us entering the kidswear market. We know out existing customers want to see us offering Superdry Kids and we believe this also offers a real opportunity to bring new consumers to our exciting brand”, said Paula Kerrigan, Superdry’s Director of Strategy, in a statement.